专利名称：Method and apparatus for assessment of
effectiveness of advertisements on anInternet hub network
发明人：David Shen,John Boyd,Paul Kim,Christian
Rohrer
申请号：US10633168申请日：20030801
公开号：US20040204983A1公开日：20041014
专利附图：
摘要：A method and computer application for assessing the performance of
advertisements and in particular internet advertisements. The method includes collectingobjective data points, subjective data points and user experience data points. Additionally,the method includes collecting advertisement description data points, creativedescription data points and user description data points. With these data pointsperformance scores are calculated for assessing the effectiveness of an advertisement.
申请人：SHEN DAVID,BOYD JOHN,KIM PAUL,ROHRER CHRISTIAN
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